2016 has been quite the year for matte lipstick and now those who are committed to the look can enjoy a new shade nearly every day thanks to Huda Beauty's new Liquid Matte Full Collection. With 16 beautiful shades to choose from, the set is a must-have for lipstick connoisseurs.
The Liquid Matte Full Collection from Huda Beauty is a comprehensive set packaged with 16 of the brand's most sought-after lipsticks. The collection is contained in a large black box, which comes with a separate slot for each of the full-sized lippies. There are a wide variety of shades housed in the kit, including a muted rose dubbed 'Muse' and a chic burgundy named 'Famous.' The kit even comes with a preview of each color so that consumers can easily select the perfect shade.
Key Themes Behind This Trend
- Matte Lipstick Trend
- Disruptive innovation opportunity: Create a customizable matte lipstick kit where consumers can mix shades to create their own unique colors.
- Comprehensive Makeup Kits
- Disruptive innovation opportunity: Develop a complete makeup kit with a variety of products tailored to different looks and occasions.
- Preview Swatches
- Disruptive innovation opportunity: Introduce preview swatches for consumers to test lipstick shades without opening the product.
Where This Applies
- Beauty and Cosmetics
- Disruptive innovation opportunity: Use advanced technology to create long-lasting matte lipsticks that are comfortable to wear.
- Subscription Beauty Boxes
- Disruptive innovation opportunity: Offer a subscription service that delivers curated makeup collections to customers on a regular basis.
- E-commerce
- Disruptive innovation opportunity: Create an online platform where customers can virtually try on different lipstick shades before making a purchase.
