Artist Howard Lee creates divine photorealistic paintings of delicious candies using only paint and colored pencils. The images are so realistic that the consumer might immediately reach out a hand, just to test their luck at snatching a sweet treat.
The artist utilizes social media to post images and hyper-accelerated time lapse videos of his creations. The videos are a way for Howard Lee to show his talents because he will create confectionery treats while incorporating one piece of real candy. This allows the consumers to seek out the candy that doesn't belong. For example, he created an image of jelly beans pouring out a bag and placed one real jelly bean alongside the fake ones.
This artist’s talents are a combination of immaculate accuracy and playful tricks that allow the audience to be part of the experience through the interactive scavenger hunts.
Key Themes Behind This Trend
- Photorealistic Art
- Opportunity for artists to create highly detailed and realistic artworks using new techniques and tools.
- Interactive Social Media Content
- Opening up avenues for artists to engage with their audience through interactive and visually captivating content on social media platforms.
- Scavenger Hunt Experiences
- Potential for businesses to create immersive and interactive experiences that engage customers in solving scavenger hunts.
Where This Applies
- Art and Design
- Disruption opportunities for artists to leverage new techniques and mediums to create unique and engaging artworks.
- Social Media
- Innovation potential for social media platforms to enable interactive and immersive content creation and sharing.
- Entertainment and Hospitality
- Possibility for creating memorable and engaging experiences through immersive scavenger hunt activities for customers.
