Increasingly, the tween market has been a beneficial target to focus on due to the fact that tweens are very influential regarding the household spending budget.
According to this marketing infographic from the Cassandra Report, tweens are incredibly empowered, making sure they have a say in what they want and when they want it. When targeting this age demographic, it is important to keep in mind that they like to customize things to show off their personalities, preferring hands-on involvement and they crave instant gratification.
Increasing the use of online marketing tactics such as social media advertisement methods is a great way to start targeting the tech-savvy tween demographic which holds sway with household spending habits.
See How Tweens Have a Huge Influence on Household Spending
References: cassandra.co & adrants