Darling House is an Experiential House Party Bar in London
Laura McQuarrie — September 3, 2019 — Lifestyle
References: hellodarling.london & barmagazine
Beneath the Hello Darling restaurant in London, there's a new experiential house party bar called Darling House that invites people to settle into a home-like setting. The interior of the cocktail bar is extravagantly decorated and theatrical right from the moment guests step inside the secret entrance disguised within a wall painting.
Once inside the uniquely designed bar, visitors will be able to meander through spaces like the lounge, drawing room, library, kitchen and bedrooms, each of which is full of hand-painted furniture pieces and vintage decor. Each room is equipped with its own set of speakers so that guests are able to enjoy different music in each room.
The Darling House is designed to hold 60 party-goers, who are served by a mixologist out of a secret cupboards on the landing.
Once inside the uniquely designed bar, visitors will be able to meander through spaces like the lounge, drawing room, library, kitchen and bedrooms, each of which is full of hand-painted furniture pieces and vintage decor. Each room is equipped with its own set of speakers so that guests are able to enjoy different music in each room.
The Darling House is designed to hold 60 party-goers, who are served by a mixologist out of a secret cupboards on the landing.
Trend Themes
1. Experiential Bar - Bars that offer immersive and creative experiences for customers are becoming a popular trend in the hospitality industry.
2. Home-inspired Decor - Bars and restaurants are incorporating décor and furnishings that create a cozy, home-like atmosphere that provides a sense of comfort and relaxation to patrons.
3. Secret Entrance - Secret entrances that add to the ambiance of a bar or restaurant by creating the perception of exclusivity, mystery, and adventure are becoming more desirable to customers.
Industry Implications
1. Hospitality - Within the hospitality industry, there is an opportunity for bars and restaurants to differentiate themselves by creating unique experiences for their customers through decorations, atmospheres, and other experiential elements.
2. Interior Design - The trend of incorporating vintage and hand-painted décor and furniture pieces in bars and restaurants offers opportunities for interior designers to create unique and cozy spaces that transport patrons to a different time and place.
3. Event Planning - Bars and restaurants that offer spaces that can be rented out for private parties or events are creating opportunities for event planners to create unique and memorable experiences for their clients.
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