House of Aama was founded in 2015 by Rebecca Henry and Akua Shabaka to "explores the folkways of the Black experience by designing timeless garments with nostalgic references informed by historical research, archival analysis, and storytelling." The brand's pieces aim to " evoke dialogue, social commentary and conversations around heritage, remembrance and shed light on nuanced histories."
Each garment from House of Aama is made to order and crafted in Los Angeles, California. The label's eco-friendly range, Silhouette Collection is made from 100% cotton and features a range of basics (like hoodies and t-shirts) alongside stunning staple pieces including dresses, jackets, skirts, and more.
The entire House of Aama collection is available to purchase online.
Image Credit: House of Aama
What Makes This Trend Stand Out
- Historical-inspired Fashion
- Opportunity for fashion brands to explore historical research and storytelling to create timeless garments with nostalgic references.
- Socially Conscious Clothing
- Potential for brands to design garments that evoke dialogue, social commentary, and conversations around heritage and remembrance.
- Eco-friendly Fashion
- Growing demand for clothing made from sustainable materials, like House of Aama's Silhouette Collection, which is 100% cotton.
Sectors Adopting This
- Fashion
- The fashion industry has an opportunity to incorporate historical research, storytelling, and social consciousness into their designs.
- Sustainable Manufacturing
- Industry players can focus on eco-friendly production processes and materials to meet the increasing demand for sustainable fashion.
- Online Retail
- The digital marketplace provides a platform for brands like House of Aama to reach a wider audience and sell their entire collection online.
