Billowy Boyish Chic Collections

The Houghton Fall 2014 Collection is Comfortable and Whimsical

The new Houghton Fall 2014 runway collection looks like a modern take of Shakespeare's 'A Midsummers Night's Dream.'

All about billowy shapes and soft fabrics, the collection designed by Katharine Polk was inspired by completely different style icons Katharine Hepburn and Bianca Jagger. Featuring slouchy pants, floor-sweeping dresses and oversized robe coats in soft colors, the Houghton Fall 2014 collection is chic, edgy and luxurious.

Houghton’s distinctive style is always timeless and manages to look like what easy chic should look like. And the new collection is no different. The comfortable and distinct look of the collection merges fine fabrics, crafty tailoring, simple silhouettes, subtle colored palettes and the ultimate rock-and-roll and feminine luxury chic mix.

Billowy Shapes
Opportunities for innovative designs that prioritize comfort and soft fabrics.
Whimsical Collections
Potential for playful and dreamlike fashion lines that draw inspiration from literature.
Easy Chic
New possibilities for merging luxury and comfort in stylish and timeless clothing.

Who This Affects Most

Fashion
Billowy shapes and whimsical collections offer new avenues for creativity and innovation in the fashion industry.
Textile
Opportunities to develop and utilize soft fabrics for creating comfortable and luxurious clothing.
Design
The concept of easy chic presents opportunities for designers to create stylish and timeless pieces that prioritize both comfort and elegance.
SCORE
1.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 13%
Freshness 8%