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Hotels Trend Report

Gain Unrivaled Insight into Today's Major Hospitality Developments

— March 20, 2012 — World
Find out which hotels are most sought after by today's consumers. Is it 5-star resorts in the Caribbean or budget hotels in Croatia? From hotels made from reclaimed trash to extravagantly affluent travel dwellings, our Hotels Trend Report tracks the latest trends to capture consumer interest.

The Hotels Trend Report is fraught with trends that point to consumer habits and interests when it comes to travel and overnight stays. Featuring more than 4,200 examples of hotel market research accompanied by 462 PRO Trends, including Conflicted Bliss, Nostalgic Escape and Amplified Indulgence, this report is best suited for travel agents, hospitality professionals, tourism marketers and travel marketers looking to gain concise insight from the perspective of the consumer.

Use the Hotels Trend Report to stay ahead of the competition.



Trend Themes
1. Conflicted Bliss Trend - Opportunity for hotels to offer packages that combine high-end luxury with more adventurous, off-the-beaten-path experiences.
2. Nostalgic Escape Trend - Opportunity for hotels to design rooms and experiences that evoke feelings of nostalgia and reminiscence, such as retro decor or vintage themes.
3. Amplified Indulgence Trend - Opportunity for hotels to provide high-end and personalized amenities and services that cater to guests' desires for extravagance and luxury.
Industry Implications
1. Hospitality Industry - Opportunity for hotels and other lodging establishments to innovate and differentiate their offerings based on these consumer trends and preferences.
2. Travel Industry - Opportunity for travel agents and tour operators to create tailored, unique travel experiences that align with these hotel trends.
3. Marketing Industry - Opportunity for marketers to leverage these trends in promotional campaigns and messaging to capture the attention and interest of consumers who prioritize travel and hotel experiences.
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