Nestled in the heart of Amsterdam, Holland, Hotel Droog is the first all-around interactive hotspot ever created. In the historical district one can find a place to go for drinks, grab a bite to eat, stroll in the garden, view art exhibitions, take part in exclusive shopping and even spend the night. The creators of the Hotel Droog wanted to reverse the idea of a hotel. Traditionally the idea of a hotel revolves around exclusively sleeping. Renny Ramakers the director of Hotel Droog, took the aspects many hotels offer (i.e. shopping) and enlarged it to become the main focus of the idea.
People are invited to "plug-in" as they choose. The 17th century building houses exclusive brands and promises to bring new culture to one's life.