A Swedish hotel chain is offering guests a refund -- but with strings attached: you only qualify if you get divorced in the year following your stay. The Countryside luxury hotel group designed this refund to make people understand and think more about the degree to which it is important to invest in one's relationship.
The offer is open to all couples legally married and staying in the same room. The Countryside went beyond the simple loyalty program as a motivating factor and opted to send a message instead.
This way, the hotel shows how much it cares and values long-term relationships, as well as the power of commitment, because when you commit to the people and things that are truly important to you, your relationships will improve. This initiative will serve also to improve guest awareness of this core value.