Hotel Hubertus spa expansion is a wellness renovation that introduces a redesigned lobby, bar, and panoramic sauna to the 75-room resort in Italy's Dolomites. Continuing the architectural language established by the cantilevered Sky Pool and the Heaven & Hell sauna, the new spaces emphasize minimalist forms, locally sourced timber, and uninterrupted mountain views. A panoramic sauna beneath a green roof features herringbone-patterned wood interiors and floor-to-ceiling glazing overlooking the surrounding valley, reinforcing the resort's connection to its alpine setting.
The new renovation is done in a way which replaces a series of smaller wellness cabins with expanded facilities for guided sauna infusions, bio-based treatments, and steam baths. Inside, the updated lobby incorporates contemporary furnishings, natural materials, and a suspended fireplace while maintaining the restrained aesthetic found throughout the property.
Image Credit: Manuel Kottersteger
What Makes This Trend Stand Out
- Alpine Wellness Architecture
- Mountain resorts are using panoramic glazing, minimalist forms, and local materials to turn wellness spaces into immersive destination experiences.
- Bio-based Spa Treatments
- Natural treatment formats rooted in regional ingredients create differentiation for hospitality brands seeking more sustainable wellness offerings.
- Scenic Sauna Experiences
- Expanded sauna concepts with guided infusions and dramatic landscape views elevate traditional heat therapy into a premium social ritual.
Sectors Adopting This
- Luxury Hospitality
- High-end hotels can redefine guest value through architecturally distinctive wellness renovations that extend beyond rooms and dining.
- Wellness Tourism
- Travel demand for restorative, nature-connected experiences supports new resort concepts centered on saunas, steam baths, and holistic treatments.
- Sustainable Architecture
- Green roofs, locally sourced timber, and low-impact materials signal growing potential for design-led sustainability in leisure developments.
