There is something about windblown face portraits that instantly grab people's attention and the Hot Wheels 2013 campaign looks to capitalize on it. Using children, which is only appropriate considering they are the target demographic, the fun photoshoot captures the feeling they will experience when playing with these particular toys. It will be almost as though they are driving a real race car.
The Hot Wheels 2013 campaign was conceived and executed by the Ogilvy & Mather ad agency branch based in London, United Kingdom. It was art directed by Darren Urquhart with creative direction by Gerry Human. The hilarious, slightly surreal images were shot by photographer James Day and retouched by Dennis Tuffnell. Each kid was captured against a different colored backdrop for more playfulness.
What's Driving This Trend
- Windblown Kid Face Advertising
- The use of windblown face portraits in advertising can effectively grab the attention of viewers, especially when targeting children audiences.
- Playfulness in Toy Advertising
- Creating playful and humorous images in toy advertising can make the experience of the product more appealing to potential buyers.
- Realistic Toy Experience
- Creating toy campaigns that capture the feeling of driving a race car or other experiences can be an effective way of marketing the product.
Who This Affects Most
- Toy Manufacturing
- Toy manufacturers can benefit from using playful and imaginative advertising to effectively reach their target audience.
- Advertising
- Advertising agencies could gain a competitive advantage by exploring and incorporating creative campaigns and techniques in their advertising strategies.
- Photography
- Photographers who can capture the essence of a product through their shoot have a growing demand in the advertising industry.
