Hot Pockets and Food Truck Chefs Developed the 'Food Truck Bites'
Laura McQuarrie — June 20, 2016 — Lifestyle
References: hotpockets & brandeating
In order to expand upon its current offerings, Hot Pockets teamed up with real food truck chefs in order to create its all-new Food Truck Bites and Sandwiches line.
This all-new product assortment includes a variety of bite-sized finger foods, including Triple Cheesy Bacon Melt Bites, Co-Created with Toasty Cheese Mobile Eater and Spicy Asian-Style Beef Rollers, Co-Created with Komodo Truck. The full range includes a range of globally inspired flavors that offer tastes to suit just about everyone. For cooking, these artificial flavor-free Hot Pockets can be warmed in the microwave for a few minutes or prepared in a conventional oven until crispy.
The popularity of gourmet food truck trend has now come full circle, appearing as packaged foods in a convenient bite-sized format that are available from grocery stores.
This all-new product assortment includes a variety of bite-sized finger foods, including Triple Cheesy Bacon Melt Bites, Co-Created with Toasty Cheese Mobile Eater and Spicy Asian-Style Beef Rollers, Co-Created with Komodo Truck. The full range includes a range of globally inspired flavors that offer tastes to suit just about everyone. For cooking, these artificial flavor-free Hot Pockets can be warmed in the microwave for a few minutes or prepared in a conventional oven until crispy.
The popularity of gourmet food truck trend has now come full circle, appearing as packaged foods in a convenient bite-sized format that are available from grocery stores.
Trend Themes
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Gourmet Food Truck-inspired Snacks — Opportunity to create packaged bite-sized snacks inspired by popular food truck flavors.
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Collaboration with Food Truck Chefs — Disruptive innovation opportunity to partner with food truck chefs to create unique and globally-inspired snack options.
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Convenience of Packaged Food — Potential for innovation in creating convenient and easy-to-prepare snack options for consumers on the go.
Industry Implications
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Frozen Food Industry — Opportunity to introduce new frozen snack products that incorporate gourmet food truck flavors.
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Food Packaging Industry — Disruptive innovation potential in creating packaging solutions for bite-sized food truck-inspired snacks that are convenient for customers.
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Restaurant Industry — Opportunity for restaurants to expand their business by introducing food truck-inspired snack items on their menus.
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