The Boursin Hot Cheese Bites Include Two Savory Flavors
Michael Hemsworth — September 15, 2021 — Marketing
The Boursin Hot Cheese Bites range is rolling out from Bel UK to provide consumers with a vegetarian-friendly option to enjoy when looking for a satisfying way to enhance recipes and more. The products are achieved with bite-sized portions of cheese along with a coating of roasted seeds to give them a more substantial texture. The cheese bites come in two flavor varieties to choose from including Boursin Hot Cheese Bites with Mushroom and Boursin Hot Cheese Bites with Red Pepper.
Senior Brand Manager at Boursin Celina Leroyer explained the new Boursin Hot Cheese Bites range further saying, "With clear consumer interest in practical yet tasty options, the launch of Boursin Hot Cheese Bites creates a big opportunity for retailers to attract new and light users. Highlighting our continued focus on consumers enjoying indulgent moments with Boursin all year round, Hot Bites offers a hot version of the Boursin consumers know and love, with a warming and delicious twist. Pairing the delightfully smooth and creamy texture of Boursin with an added dose of flavour, Boursin Hot Cheese Bites with Red Pepper features Boursin cheese with red pepper coated in a flaxseed and herb crust, whilst Boursin Hot Cheese Bites with Mushroom comprises of Boursin cheese with mushroom coated in a sunflower seed and parsley crust."
Senior Brand Manager at Boursin Celina Leroyer explained the new Boursin Hot Cheese Bites range further saying, "With clear consumer interest in practical yet tasty options, the launch of Boursin Hot Cheese Bites creates a big opportunity for retailers to attract new and light users. Highlighting our continued focus on consumers enjoying indulgent moments with Boursin all year round, Hot Bites offers a hot version of the Boursin consumers know and love, with a warming and delicious twist. Pairing the delightfully smooth and creamy texture of Boursin with an added dose of flavour, Boursin Hot Cheese Bites with Red Pepper features Boursin cheese with red pepper coated in a flaxseed and herb crust, whilst Boursin Hot Cheese Bites with Mushroom comprises of Boursin cheese with mushroom coated in a sunflower seed and parsley crust."
Trend Themes
1. Vegetarian-friendly Snacks - Opportunity to innovate and cater to the growing vegetarian market with satisfying and tasty snack options.
2. Seed-coated Snacks - Opportunity to differentiate and add texture to traditional snacking options with the addition of seed coatings.
3. Cheese Bites - Opportunity to create easy and convenient cheese snack options with bite-sized portions for on-the-go consumption.
Industry Implications
1. Snack Foods - Opportunity to innovate in the snack market by creating new vegetarian-friendly and seed-coated options like the Boursin Hot Cheese Bites.
2. Cheese Industry - Opportunity to create new cheese products like the Boursin Hot Cheese Bites with different flavor and coating options to appeal to different consumer preferences.
3. Vegetarian Food Industry - Opportunity to cater to the growing vegetarian market and create more innovative and satisfying snack options like the Boursin Hot Cheese Bites.
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