In response to changing consumer preferences and growing fears about antibiotic resistance, Progresso has announced that is will now use hormone-free chicken breasts in its canned soups. As the largest retail soup brand in the US, Progresso's latest move demonstrates a major industry shift.
Starting immediately, Progresso will exclusively begin using hormone-free chicken breasts in all 36 of its canned chicken soup products. This means that these products will be 100 percent free of antibiotics and hormones. In addition, Progresso has also removed artificial colors from more than half of its soups, reduced sodium in 40 different products and expanded its range of gluten-free and vegetarian-friendly offerings. As Progresso's director of marketing Ray Joncas explains, "Our purpose and passion is to make great soup just like you'd make it at home. In an effort to continually raise our quality standards, we listen to our consumers."