The Hops & Harvest festival is a family-friendly event that takes place from October 1st - 3rd at the Kelso Conservation Area. The event is focused on "bringing people together and creating opportunities to appreciate the natural and cultural heritage of the Niagara escarpment" and features an array of food, beverage, and local artisans that celebrate the great outdoors.
In light of the COVID-19 pandemic, the Hops & Harvest festival aims to support local businesses that have been impacted by the pandemic. Some noteworthy vendors include the Olfactory Lab, the Wellington Brewery, Backed By Bees, and Heartwood Designs -- to name a few. Alongside visiting vendors, visitors can also take part in archery, challenge courses, and chairlift rides.
Tickets are available to purchase online for $24.50.
Image Credit: Hops & Harvest
What Makes This Trend Stand Out
- Local Festivals
- The rise of local festivals is providing opportunities for small businesses to showcase their products and services.
- Outdoor Experiences
- There is a growing trend for providing outdoor experiences that celebrate natural heritage, which presents opportunities for businesses specializing in outdoor activities and products.
- Virtual Components of Festivals
- The inclusion of virtual components such as online ticket sales, virtual booth displays and online booking system, is providing a way for businesses to reach a larger audience and generate revenue during the pandemic.
Sectors Adopting This
- Event Management
- Opportunities exist for innovative event management companies that offer unique and engaging experiences to attendees, and for those that incorporate virtual components to connect with a larger audience.
- Local Food and Beverages
- Local food and beverage producers can leverage the popularity of local festivals to showcase their products and attract new customers.
- Outdoor Gear and Activities
- Businesses that specialize in outdoor gear and activities can leverage the trend towards outdoor experiences to reach new customers and provide unique experiences.
