Deconstructed Urbanite Apparel

This Hood By Air S/S Collection Promotes Distressed Fashion

The S/S '16 season has brought a lot of interesting looks to NYFW, but no designer has done the broken-down and eye-catching look that is the Hood By Air S/S '16 collection.

For the S/S '16 season, Hood By Air revisits its well-known chopped and screwed style for a line of 48 head-turning looks. A little less distressed than the brand's Spring '16 Menswear collection, the Hood By Air S/S '16 collection offers gender-neutral clothing such as double slit mini skirts, slashed button-down shirts, elongated jackets and a variety of deconstructed denim pieces.

Hood By Air also produced a lot more wearable pieces for the upcoming S/S season. Leather trousers, wrap dresses and pleated skirts may lack the Hood By Air deconstructionism, but each piece is still true to the brand.

Deconstructed Fashion
Opportunity for designers to create edgy and eye-catching clothing by incorporating distressed and broken-down elements.
Gender-neutral Clothing
Potential for brands to cater to a growing demand for gender-neutral fashion, offering inclusive and versatile designs.
Wearable Deconstructionism
Potential for brands to apply deconstructed elements to more practical and everyday pieces, combining edginess with wearability.

Where This Applies

Fashion Design
Designers can explore innovative techniques and materials to create unique deconstructed fashion pieces.
Retail
Retailers can tap into the demand for gender-neutral clothing by offering a wide range of inclusive and versatile options.
Manufacturing
Manufacturers can adapt their production processes to incorporate deconstructed elements into garments, enabling the mass production of edgy fashion.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 62%
Activity 16%
Freshness 8%

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