Brands and marketers spend countless time, energy and money when it comes to identity because oftentimes it can make or break a purchase -- yet these fluffed up statements are only semblances of the truth, as this series of honest grocery labels shows. Similar to the slew of honest movie posters that hit the Internet every so often, the designs break down common food products to their core misleading elements.
For instance, one of the honest grocery labels hones in on a bag of chips. It reads, "Mostly Air." Another one focuses on frozen pizza, rebranding it as the "One Minute Meal." Funny yet simple, the honest grocery labels was created by designer Caisa Nilaseca for Design TAXI. The images themselves are colorful and playful, made to be shared.
Honest Grocery Labels
More Stats +/-
Hilarious Honest Logos
Hilariously Truthful Posters
Honest Drink Posters
Humorously Re-Titled Wizard Books
Brutally Honest Board Games