Offbeat Athleticwear Editorials

The Homo Ludens Elle Netherlands Fashion Story is Eccentric

Frederik Meijnen and Tino Thielens star in the 'Homo Ludens' Elle Netherlands editorial. The Major Paris faces are captured by the lens of photographer Wendelien Daan while posing in a series of eccentric studio shots.

Dressed in an eccentric wardrobe of athleticwear, the guys pull off bold statement tees, metallic bomber jackets and oversized sweaters from the likes of Burberry, Givenchy and Louis Vuitton among a slew of others.

From opposing stripe ensembles and heavily layered knits to oversized top and short combinations, the expressive 'Homo Ludens' Elle Netherlands editorial
defies tradition and shines a light on eclectic wardrobe picks and avant garde model poses. Whether channeling athletes or dancers, models Frederik and Tino exude a youthful and carefree air that is synonymous with their effortlessly elegant look.

Eccentric Athleticwear
Disruptive innovation opportunity: Create a line of athleticwear that combines bold statements, metallic elements, and oversized designs.
Opposing Stripe Ensembles
Disruptive innovation opportunity: Develop a fashion line that embraces contrasting stripe patterns in unconventional ways.
Avant Garde Model Poses
Disruptive innovation opportunity: Introduce a new approach to model poses that challenges traditional norms and showcases avant-garde fashion designs.

Where This Applies

Fashion
Disruptive innovation opportunity: Incorporate eccentric and avant-garde elements into mainstream fashion brands.
Athleticwear
Disruptive innovation opportunity: Merge the worlds of fashion and athleticwear by creating unique and expressive athletic apparel.
Photography
Disruptive innovation opportunity: Experiment with unconventional model poses and studio techniques to create visually stunning fashion editorials.
SCORE
6.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 89%
Freshness 8%