Homme+Femme, the LA-based streetwear brand, offers a range of 90s-inspired trucker hats that are perfect for summer. The series of hats tap into the emerging motorcycle aesthetic that was popular throughout the 90s. Having been originally created as an inexpensive and comfortable hat created for blue-collar workers, the vintage-inspired accessory now emits carefree energy for Gen Z and Millennial generations.
Homme+Femme is modernizing the trucker hat with designs that are both inviting and flattering. Some standouts from the collection include the Beverly Hills Trucker Hat, the HF Letterman Trucker Hat, and the Millionaires Row Trucker Hat -- to name a few. The entire collection is available to shop online and in select retailers for $78.
Image Credit: Homme+Femme
What's Driving This Trend
- 90s-inspired Trucker Hat Revival
- The revival of vintage-inspired trucker hats presents an opportunity for fashion brands to use nostalgia and subculture as tools for rejuvenating product offerings.
- Affordable Accessory Boom
- The affordable and popular appeal of trucker hats presents an opportunity for brands to win over younger generations with a low-cost, high-reward accessory.
- Streetwear Influence on Mainstream Fashion
- The emerging motorcycle aesthetic seen in Homme+Femme's trucker hats presents an opportunity for streetwear brands to push the envelope and be leaders for a mainstream fashion movement.
Who This Affects Most
- Fashion and Apparel
- Fashion brands and designers can leverage the 90s-inspired trucker hat trend to attract younger consumers and breathe new life into their product offerings.
- Accessories
- The popularity of affordable and stylish trucker hats presents an opportunity for accessory brands to capitalize on the trend and create their own versions of the product.
- Streetwear and Urban Fashion
- Homme+Femme's streetwear-influenced collection of trucker hats presents an opportunity for urban fashion brands to explore new designs and showcase their brand identity through accessible, casual accessories.
