In an effort to help families sheltering in place to cook together, Mici has launched Homemade Pizza Kits.
The idea for Mici's Homemade Pizza Kits was hatched by co-founder Kim Miceli, who previously worked as an educator. Excited to come up with a way for families to spend more quality time together, she came up with the idea for Homemade Pizza Kits. Her husband and co-founder Jeff Miceli also created a cute little tutorial to help families ensure their pizzas come out perfect. Even better, customers who upload a photo of their pizza creations to Mici’s Facebook Page will receive a coupon code for a free small gelato.
Mici's Homemade Pizza Kits are currently available for touch-free delivery and curbside pickup.
Image Credit: <i> Mici.</i>
Key Themes Behind This Trend
- At-home Cooking
- Opportunity for meal kit and recipe delivery services to provide more diverse and interactive options, such as DIY pizza kits.
- Family Activity Kits
- Increased interest in purchasing kits for families to enjoy activities together, providing opportunities for companies to create more engaging experiences.
- Social Media Contests
- Encouragement of user-generated content through social media contests can increase engagement with customers and strengthen brand loyalty.
Where This Applies
- Meal Kit Delivery
- Creating interactive and customizable meal kits that provide a fun activity for families, such as DIY pizza kits.
- Subscription Box Services
- Developing family activity kits that offer a variety of engaging experiences, such as DIY pizza kits, to increase subscription and retention rates.
- Social Media Marketing
- Utilizing social media contests to incentivize customer engagement and brand loyalty through user-generated content, such as sharing photos of pizza creations.
