It could be argued that some users have chosen to forego home printing technology because of how unsightly the majority of printers look. The Elite Printer aims to change this by featuring a design that's upright and intended to be a pleasant focal point rather than something to hide under a desk.
Designed by Alex Bernstain, the Elite Printer features a design that's inspired by the aesthetic and shape of a scroll. The unit hides the printer head in the top portion and feeds the paper upward to perform the printing action. When the job is done, the finished product lands vertically to put the document on display.
The Elite Printer identifies how home printing could be made to be more design-conscious and effectively bring the technology back into homes that have lost it.