For its "Real Seasonings’ Greetings" campaign, Kettle Chips is giving fans the chance to get their hands on fun, festive holiday seasoning shakers that feature the same ingredients that are used to flavor its chip snacks. To emphasize this, the shakers are shaped just like bags of Kettle Chips and are offered in varieties like Mature Cheddar & Red Onion, Crispy Bacon & Maple Syrup, Sweet Chilli & Sour Cream and more.
As part of the social video campaign, one of each of the Kettle Chips seasoning shakers is available to be won. To participate, fans are encouraged to use Facebook and Instagram to describe how they would use the seasonings.
This campaign offers a fun way to satisfy fans, as "Kizzy Beckett, senior brand manager at Kettle Chips, says: "Some of our fans are so obsessed with our products, we’ve been told hundreds of times they’d love to get their hands on pure seasoning to sprinkle over their food."
Why This Trend Is Growing
- Festive Seasoning Shakers
- Opportunity for brands to create holiday-themed seasoning shakers to enhance the flavor of meals.
- Social Video Campaigns
- Using social media platforms to engage fans and encourage user-generated content for promotional campaigns.
- Fan Obsession
- Catering to passionate fans by offering unique products that complement existing brand offerings.
Industries Being Reshaped
- Food and Beverage
- Opportunity for food brands to create innovative seasoning products that appeal to consumers during holidays.
- Social Media Marketing
- Opportunity for marketing agencies to develop strategies for engagement and user-generated content on social media platforms for promotional campaigns.
- Consumer Products
- Opportunity for consumer goods companies to create unique and branded seasoning shakers that cater to passionate fans.
