The Better Made Kettle Cooked chips have been announced by Better Made Snack Foods as a new product that marks the brand's 94th anniversary. The kettle-cooked snack chips come in three flavors including Original, Sweet Maui Onion and Zesty Jalapeño, which each come in a 2.5-ounce bag that's priced at $2.29. The product is being debuted to coincide with National Potato Day -- August 19 -- and are being promoted by the brand with a series of giveaways through Instagram and Facebook taking place throughout the month.
President Dave Jones spoke on the Better Made Kettle Cooked chips saying, "We’re always excited for our anniversary, but more so this year with the release of our new kettle cooked potato chip line. We are always looking to develop new products to enhance our snack portfolio. We at Better Made have a fantastic team and a customer base that is second to none that make this all possible. I can’t wait to see what the future holds.”
Image Credit: Better Made Snack Foods
Key Themes Behind This Trend
- Anniversary-themed Snacks
- Celebrating company milestones with limited-edition snack products can create marketing buzz and foster brand loyalty.
- Social Media Giveaways
- Utilizing platforms like Instagram and Facebook for product promotions and giveaways can significantly enhance customer engagement and product visibility.
- Diverse Flavor Launches
- Introducing new and unique flavors like Sweet Maui Onion alongside traditional ones can cater to varied consumer tastes and preferences.
Where This Applies
- Snack Foods
- The competitive snack food industry can benefit from innovative product launches tied to significant dates and events to drive sales.
- Digital Marketing
- Leveraging social media channels for advertising and promotional activities creates direct lines of communication with customers, enhancing brand reach.
- Consumer Goods
- Continual product innovation, such as the introduction of new flavors, can keep a company relevant and appealing in the fast-paced consumer goods market.
