Molson Canadian's 'It's Complicated' ad spot brands itself as Hockey's Beer. The ad, which caters to the country's incredibly large and devoted hockey fanbase, plays into common Canadian tropes. The narrator describes the hardships of supporting a Canadian hockey team, which include rival neighbours, losing streaks and American family members who just don't get the game.
By the end of the ad, the narrator acknowledged that while loving the game is complicated, drinking Molson is not. Taking the position of a beer that unites, the overall message of the ad is that Molson Canadian is the official beer of the sport. The ad closes with the statement "not baseball's beer, not America's beer, our beer."
Image Credit: Molson Canadian