The Hobahoba Nipmuc Jeans are two brands that came together to create casual, functional cycling pants that are cool but comfy enough for riding around town.
With cyclists in mind, the pants include helpful features of a U-lock holster at the rear, a Velcro closure at the ankles and roomy cargo-style pockets for easy access. The killer khaki Hobahoba Nipmuc Jeans are perfect for daily bike rides.
Implications - With so many things to do in a day, modern consumers are looking for items that are both comfortable and chic. Designs that aesthetically please as well as provide an easily wearable feature are appealing to shoppers who don't want to sacrifice one for the other. Companies could create their products with this in mind to attract a wider audience.