The H&M x P.E Nation Collection Shares Easy-to-Wear Athleisure
Laura McQuarrie — March 11, 2020 — Fashion
The 30-piece H&M x P.E Nation collection shares everything from leggings and bike shorts to athletic socks, as well as a few fashion t-shirts, skirts and accessories in a "classic athleisure" style. The Australian brand is known for its pieces that fuse everyday fashion and athletic attire and design-driven like pleated skirts, cotton sports tank tops and cotton sweatshirts help to do just that. The collaboration balances a mix of bright colors with neutrals, making it easy for H&M customers to assemble stylish looks with the new athleisure pieces.
For P.E Nation, it was important to work with a retailer that's making environmentally conscious decisions and H&M is employing artificial intelligence to its supply chain to reduce excess stock.
For P.E Nation, it was important to work with a retailer that's making environmentally conscious decisions and H&M is employing artificial intelligence to its supply chain to reduce excess stock.
Trend Themes
1. Collaborative Athleisure Collections - The rise of collaborative collections between fashion brands and athleisure labels presents an opportunity for disruptive innovation in the fashion industry.
2. Fusion of Fashion and Athletic Attire - The blending of everyday fashion and athletic attire in athleisure wear opens up disruptive innovation opportunities for brands looking to meet the growing demand for versatile clothing.
3. Sustainable Supply Chain Solutions - The integration of artificial intelligence into supply chains, like H&M's use of AI, offers disruptive innovation possibilities for fashion brands seeking to reduce excess stock and make more environmentally conscious decisions.
Industry Implications
1. Fashion Retail - The fashion retail industry can explore disruptive innovation in collaborative athleisure collections to meet consumer demand for versatile and stylish clothing.
2. Athleisure Wear - The athleisure wear industry can leverage the fusion of fashion and athletic attire to create innovative products that cater to the growing trend of athleisure fashion.
3. Supply Chain Management - The supply chain management industry can embrace disruptive innovation by incorporating artificial intelligence solutions, like H&M's AI-enabled supply chain, to optimize inventory management and reduce waste.
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