The Hlaska 'Wallet Wizard' is an 11 question quiz to help you choose your ideal wallet. With questions such as "are you a traveller," "what do you carry with you," and "do you seek more utility or sexiness," the quiz whittles down wallet choices according to your preferences.
Though it may be fun, the Hlaska 'Wallet Wizard' is actually a great marketing tool. Directly after finishing the quiz, a user is sent to the 'shop' page to purchase their soulmate-of-a-Hlaska watch.
The Hlaska 'Wallet Wizard' Chooses the Best Wallet for You
Armida Ascano — September 22, 2010 — Marketing
References: walletwizard.hlaska & coolmaterial