The HiPP Organic 2 Follow on Baby Milk Ready to feed bottle is a drink suited for babies aged from 2 months to 6 months. The formula is offered in a convenient, ready-to-drink format and is enriched with A, C and D vitamins and iron, helping aid in a baby's overall growth, development and immune function.
HiPP Organic's follow on milk "is specifically designed to complement the weaning diet from 6 months onwards; and made using gentle organic ingredients." Each bottled formula features no pesticides or artificial additives and is made from milk sourced from pasture-raised cows.
Requiring no heating, this convenient bottled formula is ideal for on-the-go use and takes the prep work out of baby nutrition.
Why This Trend Is Growing
- Organic Baby Food
- HiPP Organic's ready-to-drink baby milk highlights the trend towards organic baby food.
- Convenient Baby Nutrition
- The use of a ready-to-drink bottle highlights the trend towards convenient baby nutrition products.
- Vitamin-enriched Baby Milk
- HiPP Organic's addition of A, C and D vitamins and iron highlights the trend towards vitamin-enriched baby milk products.
Industries Being Reshaped
- Organic Baby Food Industry
- The trend towards organic and natural baby food products presents an opportunity for new players to enter and disrupt the organic baby food industry.
- Baby Formula Industry
- The popularity of convenient, ready-to-drink formula products presents an opportunity for companies within the baby formula industry to innovate and develop similar products.
- Vitamin and Nutrient Supplement Industry
- The addition of vitamins and nutrients to baby milk highlights an opportunity for companies within the vitamin and nutrient supplement industry to develop products specifically targeted towards babies and young children.
