Travel-Ready Infant Formulas

The ByHeart Anywhere Pack is a First-of-Its-Kind for Modern Parents

The ByHeart Anywhere Pack is a new launch for modern parents and it introduces a compact, convenient, pre-portioned solution for feeding babies on the go. "We created the Anywhere Pack specifically for this new generation of Beta babies whose parents are redefining what early parenthood looks like: more flexible, more mobile, and less tied to the constraints of home," said Mia Funt, Co-Founder and President of ByHeart. The mess-free solution introduces a first-of-its-kind single-serve option designed to simplify bottle-making while traveling, commuting, or running daily errands.

Each pack contains 14 pre-measured sticks of ByHeart’s groundbreaking formula—the first infant formula in the United States combining certified organic, grass-fed whole milk, a patented closest-to-breast-milk protein blend, and clinically proven benefits—that perfectly fit a four-ounce bottle.

The Anywhere Pack is not only exceptionally convenient for life on the go, but it's also a friendly way for new customers to try products from the next-generation infant nutrition company.

Compact Infant Nutrition Solutions
The development of compact, pre-portioned infant nutrition solutions reflects growing demand among mobile and busy parents for convenient, on-the-go feeding options.
Organic-based Baby Formulas
Organic-based baby formulas are gaining traction as health-conscious parents seek products that align with their values, highlighting opportunities for innovation in sustainable and certified organic ingredients.
Single-serve Packaging Innovations
Single-serve packaging innovations are transforming the infant formula market by offering parents precise, waste-reducing options that enhance convenience and reduce preparation hassle.

Who This Affects Most

Infant Nutrition Industry
The infant nutrition industry is being reshaped by disruptive products that cater to modern lifestyles, which prioritize mobility and environmental consciousness.
Organic Dairy Industry
The organic dairy industry intersects with infant nutrition as products increasingly incorporate organic, grass-fed ingredients to meet consumer demand for cleaner, healthier feeding options.
Convenience Packaging Industry
The convenience packaging industry is evolving with a focus on eco-friendly, precision-packaging solutions that support active, on-the-go parents while minimizing waste.
SCORE
6.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 71%
Activity 82%
Freshness 48%