The Hilton and Lyft have joined forces to offer consumers a unique rewards program which is set to help increase consumer loyalty.
Through the new initiative, individuals can earn Hilton Honors Points by taking Lyft rides. Riders will earn three times the points for ever dollar spent on the ride share service. Hilton Honors Points can then be redeemed and applied to hotel stays as well as used toward the hotel chain's airline, car rental and shopping partners.
The new partnership is functioning under the tagline "Turn everyday rides into faraway stays," and speaks to the necessity of brands redefining their relationships with consumers. With such an overwhelming choice for consumers, brands must create unique ways to maintain loyalty.
Key Themes Behind This Trend
- Expansive Hotel Loyalty Programs
- Opportunity for hotels and other brands to partner and offer unique rewards programs to increase consumer loyalty.
- Brands Redefining Consumer Relationships
- Brands should create unique ways to maintain customer loyalty in an age of overwhelming choices.
- Integration of Brands in Everyday Activities
- Opportunity for brands to integrate their services into everyday activities, such as earning rewards points through ride-sharing services like Lyft.
Where This Applies
- Hotel
- Hotels can partner with various brands to create expansive loyalty programs that offer unique rewards and increase customer loyalty.
- Ride-sharing
- Ride-sharing companies like Lyft can collaborate with other brands to integrate their services and offer incentives to customers through loyalty programs.
- Retail
- Retail brands can partner with hotels and other businesses to offer loyalty program rewards that can be redeemed towards hotel stays, airline tickets, car rentals, and shopping.
