As a company, Plusgrade specializes in ancillary revenue solutions for the travel industry. Through a recent collaboration with Hawaiian Airlines, Plusgrade's loyalty business unit, Points, will power the Buy and Gift loyalty products for HawaiianMiles members. This development will enable members to purchase and gift miles more conveniently online, enhancing their ability to redeem miles for flights.
The partnership builds on a relationship established in 2016, which included the introduction of the Bid Up Upgrade solution, allowing passengers to bid for cabin upgrades. The integration of the Buy and Gift features with Plusgrade's technology aims to bolster member loyalty and ancillary revenue for Hawaiian Airlines. For frequent flyers and those planning trips to Hawaii, this expanded functionality can lead to more efficient and enjoyable travel planning.
Image Credit: Hawaiian Airlines, Plusgrade
What's Driving This Trend
- Enhanced Loyalty Programs
- Airlines are leveraging advanced technology to offer more personalized and convenient loyalty program features.
- Ancillary Revenue Growth
- The integration of new purchase and gift options in loyalty programs highlights the focus on increasing ancillary revenue streams.
- Bid-based Upgrades
- The implementation of bid-based upgrade systems showcases innovative methods to optimize seat revenue and passenger experience.
Who This Affects Most
- Airline Industry
- The partnership between Hawaiian Airlines and Plusgrade underscores a trend towards more diversified revenue models in the aviation sector.
- Loyalty Solutions
- Developments in loyalty program technology are driving companies to adopt more flexible and consumer-friendly rewards systems.
- Travel Technology
- The travel tech sector is witnessing disruptive growth driven by platforms that enhance user engagement and streamline ancillary services.
