Hillary for America has released 'Hillary 2016' a mobile game to engage Millennial voters. The app places players in their own campaign HQ and includes various challenges and quizzes.
Players can sync their calendar to the campaign to stay up to date on all important campaign-related events. In the game, there is a quiz called 'Trump or False.' Any stars gained in the game by succeeding in the challenges can be used to either purchase office upgrades for the campaign HQ or purchasable items outside the game. Stars can be used to get 20 percent off Hillary merchandise, access "special campaign updates" and even receive a signed souvenir from the presidential candidate. The Hillary Clinton campaign has been very actively pursuing the Millennial vote during this presidential election, particularly through social media such as paid for Snapchat filters.
What's Driving This Trend
- Political Campaign Gaming
- Developing mobile games for political campaigns that engage potential voters and promote the candidate can be a disruptive innovation in political marketing.
- Campaign Digital Engagement
- Creating digital experiences for campaigns that provide exclusive content and rewards for voters can revolutionize political campaign engagement strategies.
- Social Media Voter Outreach
- Using social media platforms like Snapchat to engage younger voters can be a disruptive innovation in political campaigning techniques.
Who This Affects Most
- Political Marketing
- The use of mobile gaming to promote political campaigns can create a dynamic and engaging experience for potential voters.
- Digital Advertising
- Creating digital experiences that provide exclusive content and rewards for voters can revolutionize digital advertising strategies for political campaigns.
- Social Media Marketing
- Using social media platforms like Snapchat to engage younger voters can be a disruptive innovation in social media marketing for political campaigns.
