Pac-Man The Movie

 - Sep 10, 2008   Updated: Jun 23 2011
References: shapeandcolour.wordpress
OMG: take the definitive retro arcade game, Pac Man, team it up with, add some over-the-top, way serious acting, highly dramatic music, and you have one viral video. This works because it is SO dramatic. Everybody is into their part, and the editing is great. I loved it. Can you still name all the Pac-Man characters? Be sure to watch the credits. These guys deserve that much.

Implications - Youth consumers have a penchant for borrowing from the past to create their aesthetic. Pacman represents the nostalgia of a certain time when things were seen as being simpler than they are today. Companies should leverage nostalgia as a powerful force to drive retail purchases.