'HIGHStyle' is the name of the first issue of beloved contemporary street culture website Highsbobiety's new venture. The publication is intended to be "a space of creative experimentation," says editor-in-chief Thom Bettridge. According to him, "magazines are about urgency. About feeling present and in the right-now. About feeling epic and disposable at the same time."
It turns out, however, that 'HIGHStyle' is not the permanent name of the magazine. Since issues are themed, the publication's title will reflect the contents of each. Possible follow-ups of the 'HIGHStyle' issue include 'HIGHArt,' 'HIGHAltitude,' 'HIGHSpeed,' 'HIGHPerformance,' and so on. The curated content, combined with Highsnobiety's expertise in everything contemporary and street culture--from installations to streetwear--are sure to pique consumer attention.
Image Credit: Highsnobiety
What's Driving This Trend
- Thematic Contemporary Magazines
- The concept of thematically curated publications can disrupt traditional magazine industry models and drive niche audience engagement.
- Specialized Magazine Naming
- Naming magazines based on the themed contents can contribute to building strong brand identities while aiding discoverability.
- Cross-platform Content Curation
- Integrating online and offline mediums to curate content can increase engagement and revenue opportunities for publishers.
Who This Affects Most
- Publishing
- The magazine publishing industry can benefit from experimenting with thematic and specialized publications to cater to niche audiences.
- Fashion
- Magazine themes centered around streetwear and contemporary fashion can attract a dedicated audience and promote new designers and brands.
- Art and Design
- Themed magazines can provide a platform to showcase emerging artists and designers, while also promoting creativity and design experimentation.
