Watchmaker High-End Luxury Cars

The Bentley x Bamford Mulsanne Speed is Unabashedly Luxurious

Setting a new standard for high-end luxury cars, the Bentley x Bamford Mulsanne Speed is outfitted with a number of luxury appointments that make it suitable for total comfort. The Bentley x Bamford Mulsanne Speed was created in collaboration between Bentley's Mulliner design department and George Bamford (the man behind the Bamford Watch Department).

The Bentley x Bamford Mulsanne Speed is outfitted with an analog clock on the interior that has been customized and seats that have been covered in a mix of Anthracite cloth and leather. Rather than revealing a cocktail kit like other high-end luxury cars, the Bentley x Bamford Mulsanne Speed features a carbon fiber watch case in the rear to help drive home who designed the vehicle.

High-end Luxury Cars
Luxury car brands could partner with luxury watchmakers to create unique, personalized experiences for their customers.
Analog Clocks in Cars
With the trend towards vintage and retro styles, analog clocks in luxury cars could become a popular feature and design element.
Personalization in Luxury Cars
Luxury car makers could differentiate themselves by offering more customizable options to create a personalized experience for their customers.

Who This Affects Most

Luxury Cars
Luxury car makers could explore partnerships with luxury watchmakers to create unique luxury experiences for their customers.
Luxury Watchmaking
Luxury watchmakers could extend their brand reach by partnering with luxury car makers to create analog clocks and other luxury appointments for cars.
Automotive Design
Automotive designers could explore more personalized customization options to differentiate luxury car brands and create unique experiences for their customers.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 59%
Freshness 8%