Jeffree Star is a cosmetic guru bringing fun, vibrant and dynamic colors to his lipsticks, eye shadow palettes and even highlighters. Jeffree's new highlighter named Regina George is the perfect addition to the Skin Frost line, making it the first hot pink highlighter currently in the cosmetic industry.
Now you can accentuate your features with your favorite Mean Girls' plastic Regina George. It is the perfect highlighter for a night out with friends but, it will only be on sale for a limited time. The release of this new highlighter will be on November 29th , falling on Black Friday, the most aggressive shopping days of the year. Considering the hot pink highlighter is named after a new cult classic, Mean Girls, it is fitting.
Jeffree's fans are already counting down the days so, be one of the first to highlight your features in pink -- it is only going to get brighter from here.
What's Driving This Trend
- Vibrant Highlighters
- There is an opportunity for cosmetic companies to create a range of colorful highlighters.
- Pop Culture-inspired Makeup
- Beauty brands can collaborate with pop culture icons to create unique and fun makeup products.
- Limited Edition Releases
- Cosmetic companies can create hype by releasing limited edition makeup products.
Who This Affects Most
- Cosmetics Industry
- Cosmetic companies can create a range of colorful highlighters in hot pink and other vibrant shades.
- Fashion and Beauty Influencer Industry
- Beauty brands can collaborate with influencers like Jeffree Star to create makeup collections inspired by pop culture icons.
- Retail Industry
- Retailers can capitalize on the hype surrounding limited edition makeup releases by partnering with cosmetic brands to exclusively sell these products.
