What is the trend of engaging mobile campaigns?

Using text-based campaigns to engage customers and promote brand awareness.

What is the trend of value-driven marketing?

Offering special deals and discounts to attract and retain customers.

What is the trend of unconventional marketing strategies?

Using unconventional methods to stand out in the competitive food industry.

What are the implications for the fast food industry industry?

Fast food chains can implement text-based campaigns to reach a wider audience and increase customer engagement.

What are the implications for the mobile app development industry industry?

Developers can create innovative mobile apps that facilitate special deals and discounts for businesses.

What are the implications for the restaurant industry industry?

Restaurants can experiment with unconventional marketing strategies to attract new customers and increase sales.

Text-Based Burger Campaigns : hidden burger

Text-Based Burger Campaigns

Hidden Burger is Giving Free Burgers to Those Who Text a Number

Laura McQuarrie — June 10, 2016 — Tech

References: hiddenburger & marketingmag

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Hidden Burger is a take-out burger eatery that opened earlier this spring in order to provide an unpretentious, "no-frills" approach to burgers. Rather than putting its money into marketing its burgers as the best in the world, Hidden Burger is hoping to appeal to consumers with an engaging campaign; Hidden Burger is now inviting customers to text "Wayne" to 647-490-2136 to receive a free burger.

Specials and contests like this one encourage consumers to find out more about the burger establishment created by The Bottom Line owner and ex-NHLer Wayne Cowley and Olivier Centner, founder and CEO of UNOapp. When customers purchase an order through the UNOapp, they are able to get a burger, fries and a drink for $10, which is two dollars less than walk-in customers pay.

Trend Themes

Engaging Mobile Campaigns — Using text-based campaigns to engage customers and promote brand awareness.
Value-driven Marketing — Offering special deals and discounts to attract and retain customers.
Unconventional Marketing Strategies — Using unconventional methods to stand out in the competitive food industry.

Industry Implications

Fast Food Industry — Fast food chains can implement text-based campaigns to reach a wider audience and increase customer engagement.
Mobile App Development Industry — Developers can create innovative mobile apps that facilitate special deals and discounts for businesses.
Restaurant Industry — Restaurants can experiment with unconventional marketing strategies to attract new customers and increase sales.

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