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Expandable Elastic Shoe Laces

The HICKIES Elastic Lacing System Has Changed Shoe Laces Forever

— April 17, 2014 — Fashion
If you’re tired of tying and retying pesky shoe laces, then the HICKIES elastic lacing system will change your world. The elastic shoe laces turn any shoe into a slip-on. The shoe laces are made from a high-grade elastic material. The laces simply loop through shoe holes and clip together securely. The colorful laces look like playful elastic bands rather than shoe laces. Ironically, the shoe laces clip together perfectly around wrists and can be worn as funky wristbands.

The affordable lacing solution is new on the market. HICKIES was founded by a husband and wife duo who disliked the bow and knot of traditional shoelaces and realized that they were not alone. The best part about HICKIES laces is the ability to adapt to any sneaker or outdoor activity. HICKIES laces complement a variety of personal styles and looks -- from skater chic to business casual. Slip your feet into a snug pair of shoes without having to tie another shoe lace with HICKIES.


Trend Themes
1. Elastic Lacing Systems - The HICKIES elastic lacing system is disrupting the traditional way of tying shoe laces by providing a convenient slip-on solution for any shoe.
2. Personalized Style - HICKIES laces offer a variety of colors and styles, allowing users to customize their shoes and express their individuality.
3. Multi-functional Accessories - HICKIES laces can be worn as wristbands, providing a functional yet fashionable accessory for users.
Industry Implications
1. Footwear - The footwear industry can integrate elastic lacing systems into their designs, offering customers a hassle-free way of wearing shoes.
2. Athletic Apparel - Athletic apparel companies can partner with HICKIES to provide laces that enhance performance and convenience for athletes.
3. Fashion Accessories - Fashion accessory brands can explore the market of multi-functional laces that can be worn as both shoe accessories and wristbands.
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