Hi-C Ecto Cooler is Coming Back for a Limited Time Only
Michael Hemsworth — November 17, 2021 — Marketing
References: coca-colacompany & chewboom
The Hi-C Ecto Cooler is being brought back by Coca-Cola to provide avid Ghostbusters fans with a way to relive their childhood with a familiar refreshment. The drink is being brought back to celebrate the upcoming release of Ghostbusters: Afterlife that is set to hit theaters in the US starting November 19, 2021 and comes in 12-ounce bottles for the first time ever. The drink isn't being launched for sale, but will rather be potentially provided to lucky fans who follow the brand on Twitter (@DrinkHiC) and engage with it.
The Hi-C Ecto Cooler is achieved with a mixture of tangerine and orange flavors with a hint of slime in the mix, and contains 10% fruit fruit in every serving.
Image Credit: Coca-Cola
The Hi-C Ecto Cooler is achieved with a mixture of tangerine and orange flavors with a hint of slime in the mix, and contains 10% fruit fruit in every serving.
Image Credit: Coca-Cola
Trend Themes
1. Nostalgia-driven Products - Brands can revive popular products from the past to appeal to consumers' feelings of nostalgia, creating marketing opportunities to ride the wave of previous successes.
2. Limited-edition Beverages - Creating limited time beverages with a nostalgic vibe, such as Hi-C Ecto Cooler, can drive interest and excitement among fans, creating buzz and potential sales opportunities.
3. Collaborative Promotions - Partnering with a popular movie or television franchise, like Ghostbusters, can create mutually beneficial promotional opportunities and provide fans with a deeper connection to the brand and product.
Industry Implications
1. Beverage Industry - Reviving nostalgic drinks can provide an opportunity for beverage companies to tap into consumers' emotional connections to familiar flavors and create a unique marketing campaign around a limited-edition product.
2. Entertainment Industry - Partnering with brands to cross-promote products with popular franchises, like Ghostbusters, can provide marketing opportunities and deepen fans' engagement with the films or shows they love.
3. Food and Beverage Marketing - Creating marketing campaigns around limited-edition, nostalgia-driven products can create buzz and excitement among fans and consumers, generating potential sales opportunities and a deeper connection to the brand.
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