Photographer Henrik Purienne trains his lens on the beautiful Cailin Russo as she frolics in an undisclosed coastal location. Purienne is no stranger to photographing beautiful models; previously, he shot the gorgeous Shane van der Westhuizen in an equally-as-steamy editorial.
In this shoot, Russo opts for a simple I-Woke-Up-Like-This look. Think messy hair, a bare face and sleepy eyes. She gazes out towards the water, allowing the salt breeze to ruffle her tousled locks and leave a fine mist to settle over her tanned skin. Can you think of a better way to wake up? Because I certainly can not.
Russo models pieces from MMLE Clothing's Spring/Summer 2015 collection throughout the editorial, but it seems like she prefers to wear no clothes instead.
What's Driving This Trend
- Coastal Fashion Editorials
- A disruptive innovation opportunity exists for fashion brands to feature their clothing in coastal photo shoots, attracting customers with an aspirational lifestyle.
- Natural Beauty Look
- An opportunity exists for beauty brands to promote natural and minimalistic looks, like the I-Woke-Up-Like-This look, in their marketing campaigns.
- Trend of Beach Photography
- A rising trend in beach photography offers an opportunity for brands to partner with photographers for collaborations or feature their products in beach photo shoots.
Who This Affects Most
- Fashion
- Fashion brands can use coastal editorials to promote their clothing and attract customers with an aspirational lifestyle.
- Beauty
- Beauty brands can promote natural and minimalistic looks like the I-Woke-Up-Like-This look in their marketing campaigns to attract customers who prefer a simple beauty routine.
- Photography
- The rising trend of beach photography offers opportunities for photographers to collaborate with brands for photo shoots or for brands to feature their products in beach photo shoots.
