The Henrik Adamsen 'Flaw' photo series shows that beauty often lies in the differences that make individuals unique. Although using the word "flaw" is a little controversial in describing these differences, Adamsen shocks you into realizing that these aren't flaws at all.
Photographed for Schön! Magazine's October 2010 issue, the Henrik Adamsen 'Flaw' series features stunning closeup portraits of his freckled-faced models.
What's Driving This Trend
- Celebrating Imperfections
- Opportunity to create marketing campaigns that redefine beauty standards by celebrating individual differences.
- Natural Beauty
- Consumer demand for natural beauty products that enhance unique features and promote individuality.
- Diversity in Advertising
- Opportunity for brands to feature diverse models and highlight beauty in their differences.
Who This Affects Most
- Beauty and Personal Care
- Brands can create natural products that enhance individual features and market campaigns that celebrate unique differences.
- Fashion and Apparel
- Opportunity for brands to highlight diversity in their advertising campaigns by featuring models with unique features.
- Media and Advertising
- Shift towards celebrating diversity and promoting individuality in advertising through campaigns that redefine beauty standards.
