HelloFresh and Scouts Partnered to Support Cooking Skills
Michael Hemsworth — January 12, 2026 — Lifestyle
References: hellofresh & grocerygazette
HelloFresh and Scouts have announced a partnership in the UK that's focused on supporting young people aged 10 to 14 with the development of their cooking skills.
The partnership will see 150,000 volunteers offering activities to almost 7,000 Scout Troops that includes recipes they can prepare independently. The partnership will also see HelloFresh sponsoring the Scouts chef badge by supporting Scout members in their bid to prepare meals, but also in their quest to learn about food safety, waste reduction and balanced nutrition.
CEO at HelloFresh UK & Ireland Phillip Doran spoke on the partnership with Scouts saying, "Cooking is one of the most valuable life skills a young person can learn. By partnering with Scouts, we’re helping hundreds of thousands of young people gain confidence in the kitchen, understand good nutrition, and discover that preparing food from scratch can be fun, achievable and rewarding.”
The partnership will see 150,000 volunteers offering activities to almost 7,000 Scout Troops that includes recipes they can prepare independently. The partnership will also see HelloFresh sponsoring the Scouts chef badge by supporting Scout members in their bid to prepare meals, but also in their quest to learn about food safety, waste reduction and balanced nutrition.
CEO at HelloFresh UK & Ireland Phillip Doran spoke on the partnership with Scouts saying, "Cooking is one of the most valuable life skills a young person can learn. By partnering with Scouts, we’re helping hundreds of thousands of young people gain confidence in the kitchen, understand good nutrition, and discover that preparing food from scratch can be fun, achievable and rewarding.”
Trend Themes
1. Youth Culinary Education - There is a rising trend of integrating culinary education into youth programs to equip young people with essential life skills.
2. Sustainable Cooking Initiatives - Innovative partnerships are focusing on sustainable cooking practices as a means to teach environmentally friendly habits to the younger generation.
3. Interactive Learning Experiences - The shift towards interactive and hands-on learning experiences in youth education is gaining traction as organizations look to engage young learners more effectively.
Industry Implications
1. Edtech - The EdTech industry can explore opportunities in developing interactive platforms that enhance cooking education for young learners.
2. Meal Kit Services - Meal kit services are branching into educational partnerships to attract younger audiences and expand their market reach.
3. Youth Organizations - Youth organizations are positioning themselves as hubs for life skills education by incorporating practical learning modules like cooking.
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