Soft Lounge Seating

Hello Collection Returns with Redesigned Lounge Chairs and Poufs

The Hello collection introduces an updated seating family designed by Patricia Urquiola for Haworth. The redesign retains the original platform and interior frame from the 2002 release. Rounded forms replace the earlier profile to create a softer appearance. Concealed casters sit beneath a fabric skirt so each chair reads as lounge seating instead of a mobile office chair. The range includes lounge chairs and poufs that can be arranged across workplaces, hospitality settings, and collaborative interiors.

The pouf functions as an ottoman or a low seat with an optional back bolster. A nylon pull strap makes it easy to move between spaces. Optional accessories include a dual-pivot tablet arm, cupholder, and bag hook for added workplace functionality. The collection balances adaptable layouts with integrated features that support individual work, informal meetings, and shared environments.

Image Credit: Haworth

Soft Mobile Seating
Concealed mobility features within lounge-style furniture point to workplaces that blend comfort, flexibility, and residential aesthetics without the visual cues of traditional office chairs.
Accessory-integrated Lounging
Built-in tablet arms, cupholders, and bag hooks reflect growing demand for casual seating that supports focused work and informal collaboration in shared environments.
Reconfigurable Pouf Systems
Modular poufs with optional back supports create opportunities for fluid interiors where seating can shift between ottoman, solo seat, and group arrangement.

Where This Applies

Office Furniture
Rounded silhouettes and hidden casters signal a shift toward adaptable workplace furnishings that combine ergonomic utility with softer hospitality-inspired design language.
Hospitality Design
Flexible lounge chairs and poufs suit hotels, lobbies, and amenity spaces seeking furniture that supports social use, waiting, and casual productivity within one setting.
Commercial Interiors
Multi-use seating families with movable components introduce new possibilities for collaborative layouts, hybrid work zones, and shared spaces that change throughout the day.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 11%
Freshness 100%

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