Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Hedi Slimane Goes West With Masks For Vogue Hommes Japan

Masks play an integral part in the superb editorial ‘Hedi Goes West’ by Hedi Slimane in the new second issue of Vogue Hommes Japan.

With the help of über stylist and fashion director Nicola Formichetti, Hedi Slimane uses assorted masks on models Victor Chambon and Derrick Pigford as a social and artistic message. We have painted mask with a nod to McDonald’s and consumerism, sculptural football masks in a nod to aggression, wolf and peace sign masks and blindfolds in a nod to the public not paying attention to what’s going on in the world, and all sorts of other masks.

The combination of the social and political messages with the exquisite photography of Hedi Slimane makes this one of the best editorials I have come across in a while.  

Check out the fantastic cover of this issue of Vogue Hommes Japan and more of Hedi Slimane’s work below. Also make sure to check the reactions section below for more images from this editorial.