Graphic Designer Hector Sos was asked to create a campaign for the Torres Paper Swatch Book Company. Using color swatches from a book, Hector created a line of crazy paper face photography.
The paper face art replaces the faces of the models with twisty pom-pom looking designs. While it’s slightly creepy, having pom-pom for faces, it’s more just a really cool idea for an otherwise mundane campaign. Hard to make color swatches fun, but Hector Sos succeeded.
Key Themes Behind This Trend
- Paper Face Art
- Creating photographic art using paper face replacements provides an innovative way to feature products or promote a brand.
- Color Swatch Campaigns
- Incorporating unexpected elements into campaigns using standard brand tools like color swatches can differentiate advertisements and capture attention.
- 3D Visualizations
- Transforming 2D color swatch books into 3D visualizations with innovative designs can create unique opportunities for showing off color schemes and inspiring creativity.
Where This Applies
- Graphic Design
- Integrating creative design elements like paper face art into product campaigns presents opportunities for graphic designers to showcase their abilities.
- Advertising
- Utilizing more experimental and distinctive ad elements captures attention and breaks through the clutter of traditional advertising.
- Retail
- Implementing bold and eye-catching color schemes can engage customers and differentiate products in a crowded retail market.
