London-based retailer Goodhood continues to celebrate its 10th anniversary by collaborating with British brand Universal Works on a heart-print jacket. The jacket is perfect for the Spring/Summer 2018 season as the warm weather is upon us. The latest celebratory drop is a new iteration of the iconic Windcheater Jacket by Universal Works -- a silhouette that has made an appearance numerous times over the years. Goodhood reworked the signature pieces with an all-over print of red hearts.
The new collaborative jacket has a canvas of an off-white color to contrast the bright red prints. Some additional details include the full-length zipper closure, two pockets crafted from welt, hem and adjustable cuffs with buttons. The jacket is now available for purchase online at Goodhood for approximately $160.
Why This Trend Is Growing
- Printed Jackets for Spring/summer 2018
- Opportunity for fashion brands to collaborate and create unique, eye-catching jackets for the upcoming season.
- Celebrity Collaborations in Fashion
- Opportunity to partner with popular celebrities and influencers to create fashion collections and attract a wider audience.
- Personalized Clothing Signatures
- Opportunity to redefine classic clothing silhouettes by adding personalized and recognizable motifs.
Industries Being Reshaped
- Fashion Retail
- Opportunity to collaborate and innovate on clothing designs to attract more customers.
- E-commerce
- Opportunity to make profitable sales through digital platforms.
- Fashion Design & Manufacturing
- Opportunity to address consumer trends and preferences by producing unique printed jackets and personalized clothing collections.
