Freshness-Focused TV Dinners

Fresh Created a Healthy TV Dinner for National TV Dinner Day

In partnership with DoorDash for National TV Dinner Day, Fresh Restaurants put together a healthy TV dinner that puts a modern, plant-based spin on the classic frozen meal. Traditionally, frozen TV dinners are full of unhealthy preservative ingredients, as well as excess sugar, salt and calories but Fresh created a non-frozen, vegan meal set to elevate the dining experience.

The Fresh TV dinner for one features a large Beach Bowl on rice or soba noodles, plus a flavorful bottle of kombucha, quinoa onion rings and a chocolate chip cookie for dessert. The bowl itself is packed with freshness-focused plant-powered ingredients like avocado, sweet potato, sun-dried tomatoes, greens and microgreens, vegan feta and grilled red pepper, all of which is accompanied by a sauce with herbs, olive oil and tamari.

Image Credit: Fresh Restaurants

Healthy TV Dinners
Creating healthy versions of the classic frozen TV dinner.
Plant-based Meals
Introducing plant-based options to traditionally meat-heavy TV dinners.
Fresh Ingredients
Using fresh ingredients to create more flavorful and nutritious TV dinners.

Who This Affects Most

Food Delivery Services
Partnering with food delivery services to create convenient and healthy meal options for customers.
Plant-based Food Industry
Creating innovative plant-based meal options for customers looking for healthier and sustainable food choices.
Healthy Snack Industry
Expanding into the healthy snack industry by offering nutritious desserts like vegan chocolate chip cookies.
SCORE
0.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 6%
Activity 10%
Freshness 9%