Hayley Murphy Dazzles with Her More-Colorful-than-Life Photos
Jessica Marcel — March 14, 2010 — Lifestyle
References: hayleymurphy & juxtapoz
Photographer Hayley Murphy stages scenes that are bigger than life--yet still somehow mundane--in her vibrant photography. The talented photographer creates entire scenes that don't leave even one detail unplanned. The results of her laborious efforts are colortastic.
Check out the gallery for a taste of Hayley Murphy's work, and check out her site for more. Hayley Murphy is based in Venice, California.
Implications - As attractive as glamorous photoshoots are, consumers want to see images that they can relate to. Photographers who employ a simple concept are often attractive to those who have seen enough of Photoshopped or high-concept pictures. The depiction of everyday people in print ads is a wonderful approach to getting consumers to feel more connected to a brand.
Check out the gallery for a taste of Hayley Murphy's work, and check out her site for more. Hayley Murphy is based in Venice, California.
Implications - As attractive as glamorous photoshoots are, consumers want to see images that they can relate to. Photographers who employ a simple concept are often attractive to those who have seen enough of Photoshopped or high-concept pictures. The depiction of everyday people in print ads is a wonderful approach to getting consumers to feel more connected to a brand.
Trend Themes
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Colorful Photography — The trend towards vibrant and colorful photography can create an opportunity for photographers and brands to stand out with their imagery.
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Everyday People Advertising — The trend towards featuring everyday people in advertising can create an opportunity for brands to connect with consumers on a more personal level.
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Mundane Scenes — The trend towards staging bigger-than-life, yet still mundane scenes in photography can create an opportunity for photographers to add interest to simple concepts.
Industry Implications
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Photography — The colorful and staged nature of Hayley Murphy's photography can be applied to various photography industries, such as fashion and lifestyle.
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Advertising — The trend towards featuring everyday people in advertising can be applied to various industries, such as food and beverage or health and wellness.
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E-commerce — Artistic and attractive imagery can be applied to various e-commerce industries, such as fashion or home goods, to increase engagement and sales.
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