Havana Club Cuban Smoky is Launching Exclusively in Cuba and Canada
Michael Hemsworth — May 28, 2021 — Marketing
References: havana-club & thespiritsbusiness
The Havana Club Cuban Smoky rum is being launched exclusively by the Pernod Ricard-owned brand in Cuba and Canada for consumers to try out this summer on its own or in their favorite cocktails. The product features a dark rum that has been part-aged in Scotch whiskey barrels sourced from Islay, Scotland and is reported to offer a light smokiness with touches of dried fruit on the nose. The flavor is reported to call to mind smoke, dark chocolate, cocoa and a dry spiciness.
Brand Manager Aurelie Goffinet spoke on the new Havana Club Cuban Smoky rum saying, "We have a new kid on the block and it is bringing the smoke. Cuban Smoky is the first of its kind in the Canadian market, the intense brother of Havana Club 7, and it is shaking up the rum shelves in the liquor store.”
Brand Manager Aurelie Goffinet spoke on the new Havana Club Cuban Smoky rum saying, "We have a new kid on the block and it is bringing the smoke. Cuban Smoky is the first of its kind in the Canadian market, the intense brother of Havana Club 7, and it is shaking up the rum shelves in the liquor store.”
Trend Themes
1. Smoky Barrel-aged Spirits - Producers of other spirits can experiment with aging in barrels traditionally used for other types of alcohol, such as scotch barrels used for rum, to create new and intriguing flavor profiles.
2. Flavor Innovation in Spirits - Spirit brands can create unique flavor profiles by incorporating unexpected ingredients or processes, such as adding smokiness to rum or aging tequila in wine barrels.
3. Regional Exclusivity in Spirit Launches - Launching new spirits in specific regions can create a sense of exclusivity and excitement for consumers, driving demand and sales in those areas.
Industry Implications
1. Spirits - Spirits brands can experiment with aging and flavoring techniques to create unique offerings that appeal to consumers looking for new taste experiences.
2. Alcohol Distribution - Distributors can capitalize on regional exclusivity by strategically placing limited edition or exclusive spirits in specific markets to generate buzz and drive sales.
3. Hospitality - Hotels, bars, and restaurants can feature exclusive or rare spirits on their menus to attract customers willing to pay a premium for unique and exciting drink offerings.
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