Now that the original Hatchimals—toys that hatch from a shell—have become a global phenomenon, Spin Master is introducing the world to 'Hatchimals Colleggtibles.'
These collectible toys come in smaller egg shapes, yet still appeal to kids by offering mystery and surprise. The interactive eggs have purple hearts on the speckled outer shells that must be touched in order to be opened. Once the hearts have been turned pink by a child's touch, the toys can be cracked open to reveal a surprise toy inside.
In total, there are more than 70 different Hatchimals Colleggtibles to collect from 13 different families. These toys are sold in individual, two-pack and four-pack sets, some of which come with bonus characters and accessories.
Why This Trend Is Growing
- Interactive Egg Toys
- Interactive egg toys offer surprise and appeal to children, making them popular collectibles
- Color-changing Shells
- Color-changing shells add an exciting element to collectible toys for children of all ages
- Small Surprise Toys
- Smaller versions of popular toys offer affordability and convenience for parents
Industries Being Reshaped
- Toy
- This trend offers opportunities for innovation in toy manufacturing, marketing, and sales
- Retail
- Retailers have an opportunity to tap into the demand for collectibles and offer a variety of interactive egg toys
- Online Marketplace
- An online marketplace for Hatchimals Colleggtibles has the potential to reach a global audience and offer a convenient shopping experience for customers
